The Beginner’s Guide to Common Affiliate Marketing Terms – 2020

The Beginner’s Guide to Common Affiliate Marketing Terms

Are you new to affiliate marketing?

While launching a new business can be difficult to get started, Fiverr’s Affiliate Marketing Program is designed to help you find success and clarity in the field. Even if you don’t understand all the terms and concepts right away, your experience over time will make you turn into a pro.

In this article, you can explore a list of common affiliate marketing terms, as well as industry phrases and acronyms that you might come across. Feel free to reference this list whenever you need to!

Here’s all you need to know:

Affiliate Marketing Terminology

Affiliate: a distributor who is paid by a brand to promote products or services for that brand.

Affiliate Agreement: the agreement between an advertiser and an affiliate regarding the terms of service that define the relationship. This includes commissions, conversions, and payment terms. Affiliates should read the contract carefully to understand the goal metrics they aim to achieve, such as sales, clicks, or other metrics.

Affiliate links: links that act as unique identifiers with a special code to help track affiliate activity and user conversions.

An affiliate uses affiliate links in every promotional effort of a brand, from blog posts promoting the brand’s products or services, to banner ads on the affiliate’s site or social posts on social networks.

Affiliate Marketing: an advertising model where brands pay affiliates a commission based on certain desired outcomes of the goals. For example, a brand might pay an affiliate a percentage for each referral they make for a purchase.

Affiliate Network: an affiliate network consists of several brands that offer compatible or complementary products that can be promoted in order to earn money.

Affiliate Program: when a single brand offers its affiliates to earn a commission in exchange for promoting their products. For example, Fiverr Affiliates is an affiliate program, as affiliates can only promote Fiverr products.

Affiliate tracking: this refers to the tracking and metering provided by affiliate links, allowing marketers to track and monitor the number of sales, clicks or leads they generate and determine the appropriate payouts. For example, in Fiverr Affiliates, you can track your affiliate’s performance using reports such as Media Report and Signup Report.

Banner: graphic ads used to attract visitors to a merchant’s website.

Click ID: After a visitor clicks on an affiliate link, a unique number or click ID is generated. It is used as an identification method to keep track of potential customers coming from affiliate properties.

Click-through rate (CTR): the percentage of website visitors who see and click on your ad or affiliate link.

Commission: the money you get paid after a sale, lead, or desired action. These conditions are usually predefined in an affiliation agreement.

Contextual links: clickable text located on the web page or in a blog post. These editorial links can improve your SEO, increase traffic and boost site rankings.

Conversion: a high added value action for a brand. It might be about converting a visitor into a paying customer, but there are also lighter conversions like e-book downloads or filling out lead forms.

Conversion rate: The percentage of people who clicked on your affiliate link and also took the desired action or conversion.

Biscuits: data that tracks a user’s activity and session information. This allows affiliate programs to track users to an affiliate’s efforts. In the case of Fiverr, the affiliate link includes a 12 month tracking cookie. This means that if a user clicks on your affiliate link, you will be credited with the referral, as long as the user has registered with Fiverr within 12 months.

Cost per acquisition (CPA): In affiliate marketing, CPA stands for cost per action. The CPA is the commission that the brand pays for a specific action.

Cost per click (CPC): In affiliate marketing, CPC stands for cost per click. CPC is the commission the brand pays for each click on your ad or affiliate link.

Cost per lead (CPL): In affiliate marketing, CPL is the cost per lead. The CPL is the commission the brand pays for each lead you generate.

Cost per 1,000 impressions (CPM): In affiliate marketing, CPM is the commission the brand pays per 1,000 impressions on your affiliate link or ad.

Cost Per Sale (CPS): In affiliate marketing, CPS stands for cost per sale. CPS is the amount of commission a brand pays for each sale.

Cost per view (CPV): In affiliate marketing, CPV stands for cost per view. CPV is the amount of commission a brand spends to gain a view or impression on your affiliate link or ads.

Deep links: Affiliates link to a specific product page or a “deep” page. Hence the name, deep link.

Disclosure: a notice on your website or by email that informs visitors that you may be getting paid or compensated for promoting a product or service.

Hyperlink: often referred to simply as a “link”, is an element in an HTML document that refers either to another part of the document or to another document.

Impression: the number of times an advertisement has been shown.

Keyword: a specific word that a user types into their browser’s search engine to find information online.

Payment threshold: the minimum amount of commission affiliates must earn before they can receive payment from the affiliate program.

Payment: the amount of money the affiliate marketer receives for each conversion.

Postback: a target URL used by an affiliate network platform to track conversions.

Reference: when a user clicks on an affiliate link, they are “referred” by that affiliate. Referrals are a way for marketers to find out who is sending traffic, clicks, or conversions to specific products or services.

Search Engine Optimization (SEO): making your website (and therefore your products or services) easier to find by search engines by increasing visibility on the search engine results pages (SERPS).

Search Engine Results Page (SERP): a group of results on a search engine based on a search query.

Social Media Marketing: Often used by affiliates and other marketers to promote offers and distribute content to their audience. It is the use of social media to increase awareness of a brand, product or service.

Subdomain: part of the DNS (Domain Name System Hierarchy). The main domain is called the “root domain” while the subdomain is part of the main domain. For example, in “” is the root domain, while “” is the subdomain.

Tracking code: an identifier attached to the affiliate link which allows you to track the traffic sent to the brand’s products or services.

Circulation: the total number of visitors to a website or page, usually tracked in a tool such as Google Analytics.

Single click / Single conversion: the number of times a link is clicked or leads to a conversion by a single individual or person.

Single user: an individual visitor counted as a user regardless of the number of times he visits the site.

Universal Resource Locator (URL): a web address; example

Viral marketing: a type of marketing that encourages users to pass information on to others, often with rapid growth and popularity.

Web host: a service that allows organizations and individuals to host a website or web page on the Internet.

Getting started with Fiverr

It’s an exciting time to get started in affiliate marketing with Fiverr to earn some extra cash. The Fiverr Affiliate Program is growing and it’s easy to sign up!

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