Marketing Automation Software

Marketing Business Processes

CRM for marketing management is a quite an active segment of the software market. Besides new software developers entering the market, there is a plenty of the existing vendors, which constantly deliver new updates of their solutions. The software in this business direction is subdivided into B2B and B2C solutions, which differ by their functionality. The differences arise from the prioritized activities in each sphere: B2B firms tend to rely more on relationships building, whereas B2C companies strive to achieve

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